📋 SOPs

Listing Marketing Router

1 source Updated Mon Apr 13 2026 19:00:00 GMT-0500 (Central Daylight Time) Internal
skillsroutinglistingworkflow

Summary

The Listing Marketing Router is the decision tree that maps any input (URL, address, or content brief) to the correct skill or workflow. It eliminates the need for Fred to specify which tool to use -- the router infers it from the input type, property type, and context.

URL-Based Routing

Input Default Skill Override
Zillow Workspace URL (app.zillow-workspace.com) or Zillow Media Experts URL (media.zillowmediaexperts.com) landing-page-with-attom (residential landing page with ATTOM schools/crime/climate, Google Maps drive times, launch cards) "basic showcase" or "quick page" = showcase-page; land/farm/auction = auction-landing-page; "just the photos" = showcase-page
connectbyreal.com URL (Real Broker listing page) curaytor-blast (email blast + social post) "full blast" or "run the whole thing" = curaytor-blast-full (email + FB/IG ad end-to-end); also wants landing page = run landing-page-with-attom first, then blast with Netlify URL
Street address with no URL Depends on instruction "landing page" / "build the page" / "showcase" = landing-page-with-attom; "CMA" / "comps" / "pricing" = cma; "property report" / "pull the data" = attom-report; "offer page" / "analyze this offer" = offer-summary-page; "calculator" / "buyer tool" = buyer-offer-calculator; "seller report" / "went under contract" = seller-report

Property Type Routing

After identifying the skill from the URL, refine based on property type:

Property Signal Route To
Residential (house, condo, townhome) in a neighborhood landing-page-with-attom
Land, acreage, farm, hunting property auction-landing-page
Auction (any type) auction-landing-page
Specialty rural with 3+ acres landing-page-with-attom enriched with Regrid + USDA soil/ag data

Multi-Skill Combos

Some requests trigger multiple skills in sequence:

"New listing -- full package"

  1. landing-page-with-attom -- produces index.html + QR + ad copy
  2. curaytor-blast -- email blast using the listing URL
  3. Meta ad creation via Pipeboard MCP -- using Chris Kelly formula and ad copy from step 1

"Listing appointment for [address]"

  1. cma -- comp analysis + pricing strategies PDF
  2. attom-report -- property intelligence report (optional, offer if relevant)

"Offer came in on [address]"

  1. offer-summary-page -- buyer-facing offer analysis page
  2. buyer-offer-calculator -- self-serve tool if first-time buyer situation

"Went under contract on [address]"

  1. seller-report -- post-contract Slack report package

Pre-Build Checklist

Always confirm before running a skill:

  1. Listing status: Coming Soon / Just Listed / Active / Price Reduced / Open House / Under Contract
  2. Agent name and phone (default to Fred / 618-322-9764 if not specified)
  3. Property type (if not obvious from the link): residential, land, farm, auction
  4. Special emphasis? Pool, acreage, view, school district, recent renovation, etc.

Exception: if the URL is from Zillow Workspace or Zillow Media Experts and the status is obvious, skip the questions and build. Speed over ceremony.

Output Location

All build outputs go to:

/Listing Showcases/[address-slug]-showcase/

Each build produces:

  • index.html -- deploy-ready, single-file HTML
  • qr-code.png -- Artemis-branded QR code
  • ad-copy.txt -- Chris Kelly formula (residential) or Mitch Cain formula (land/auction)

Ad Account Defaults

Account ID Use When
ARTEMIS / MVP Data act_1532163463522661 DEFAULT -- always Day 1
Chris Kelly act_339302485643864 Chris's listings
Mitch Cain act_406873757063738 Mitch's listings (land/auction)
Chad Klein act_551892625472270 Chad's listings
Jake Deiters act_1660003808664239 Jake's listings
Jackie Poponi act_1306423671291833 Jackie's listings

Skills Not Yet Built

These skills are documented but not yet installed. If triggered, offer to build via skill-creator:

  • auction-landing-page -- land/hunting/farm showcase with Regrid + USDA data
  • offer-summary-page -- buyer-facing offer analysis with 8-dimension scoring
  • buyer-offer-calculator -- self-serve slider tool for pre-offer exploration

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