🔧 Reference

Orion — Seller Intelligence

1 source Updated Sun Apr 19 2026 19:00:00 GMT-0500 (Central Daylight Time) Internal
toolorionreferencetool-inventory

Summary

Orion — Seller Intelligence — regenerated from canonical/guides/tools/orion.md. Do not hand-edit this page — update the canonical file and re-project. Status: live (land) — residential expansion planned. Primary domain: orion.stoicagent.com. Pipeline role: seller/buyer intelligence + direct mail layer.

Content

Purpose

Property owner intelligence + audience grading (A+/A/B) for outreach campaigns. Produces lists for direct mail and digital prospecting. Integrated with Wise Pelican and Lob for physical postcard mailings.

Current state

  • Status: Live for land use cases, residential expansion planned (timeline not set)
  • Replaces: PropStream (~$100/month saved)
  • Primary user: Mitch Cain / Real Legacy Land and Auction division (current active user)

Where it lives

  • Code: Tools/Orion/
  • Deployed: orion.stoicagent.com (Netlify: orion-seller-intelligence.netlify.app)

Integrations

  • ATTOM — property records, ownership, mortgage, tax, equity
  • Regrid — parcel data (critical for land audiences)
  • Wise Pelican — postcard printing and mailing
  • Lob — alternative postcard/mail provider
  • MARIS — comp data for listing-signal grading

Related

  • Inventory row: canonical/business-state/tool-stack-inventory.md → "Orion"
  • Related division: Real Legacy Land and Auction
  • Also integrates with: .claude/skills/attom-report/, .claude/skills/property-intelligence-4-sources/

Typical development touchpoints

  • Audience scoring criteria (A+/A/B grade logic — length of ownership, equity, life events, etc.)
  • Mail merge / postcard template pipeline
  • Cost tracking per campaign (Wise Pelican vs. Lob pricing)
  • Geographic scoping (polygons, zip codes, parcel sets)
  • Absentee owner / pre-foreclosure / equity-rich segmentation

Active WIP location

working/drafts/tools/orion/ (create as needed during active development)

Open questions / gaps

  • Residential expansion timeline — when, and what adaptations are needed?
  • Audience grading framework — is A+/A/B consistently applied, or does it drift per use case?
  • Wise Pelican vs Lob — is the choice routed automatically or manually per campaign?
  • Results tracking — how do we measure mailings → conversions → closings for Orion-originated leads?