[{"slug":"beta-testing-expectations","title":"Beta Testing Expectations","category":"Coaching","tags":["beta","tools","feedback","engagement","adoption","coaching","culture"],"snippet":"\n Summary\n\nFred built most of the Artemis tool stack in roughly one month using Claude. Half the stack is in production, the rest is in beta. Agents are being given these tools before they're polished","titleLc":"beta testing expectations","tagsLc":["beta","tools","feedback","engagement","adoption","coaching","culture"],"snippetLc":"\n summary\n\nfred built most of the artemis tool stack in roughly one month using claude. half the stack is in production, the rest is in beta. agents are being given these tools before they're polished"},{"slug":"identity-first-coaching","title":"Identity-First Coaching","category":"Coaching","tags":["coaching","identity","mindset","thermostat","self-sabotage"],"snippet":"\n IdentityFirst Coaching\n\nCore thesis: Results follow identity, not vice versa. Decide who you are NOW, act immediately, let the mirror catch up.\n\n The Thermostat Model\n\nIdentity operates like a therm","titleLc":"identity-first coaching","tagsLc":["coaching","identity","mindset","thermostat","self-sabotage"],"snippetLc":"\n identityfirst coaching\n\ncore thesis: results follow identity, not vice versa. decide who you are now, act immediately, let the mirror catch up.\n\n the thermostat model\n\nidentity operates like a therm"},{"slug":"laser-coaching-framework","title":"Laser Coaching Framework","category":"Coaching","tags":["coaching","laser","framework","facilitation","hot-seat"],"snippet":"\n Laser Coaching Framework\n\nA 9step facilitation formula for highimpact group coaching sessions. Designed to maximize energy, accountability, and actionable takeaways in a compressed timeframe.\n\n The ","titleLc":"laser coaching framework","tagsLc":["coaching","laser","framework","facilitation","hot-seat"],"snippetLc":"\n laser coaching framework\n\na 9step facilitation formula for highimpact group coaching sessions. designed to maximize energy, accountability, and actionable takeaways in a compressed timeframe.\n\n the "},{"slug":"nurture-pipeline-management","title":"Nurture & Long-Term Pipeline Management","category":"Coaching","tags":["nurture","pipeline","lead-management","follow-up","fub","inside-sales","opcity","realtor-com","coaching"],"snippet":"\n Summary\n\nFred named longterm nurture as a critical agent skill the team does not teach well (20260603). Because fresh calls and claims arrive daily, agents harvest the top of the funnel and never \"g","titleLc":"nurture & long-term pipeline management","tagsLc":["nurture","pipeline","lead-management","follow-up","fub","inside-sales","opcity","realtor-com","coaching"],"snippetLc":"\n summary\n\nfred named longterm nurture as a critical agent skill the team does not teach well (20260603). because fresh calls and claims arrive daily, agents harvest the top of the funnel and never \"g"},{"slug":"owner-vs-agent-mindset","title":"Owner vs. Agent Mindset","category":"Coaching","tags":["mindset","ownership","equity","rev-share","real-broker","fees","recruiting","wealth-building","coaching"],"snippet":"\n Summary\n\nFred's response to a Real Broker feeincrease email (20260603), turned into a coaching frame: stop evaluating the business as a commissionearning employee and start evaluating it as an owner","titleLc":"owner vs. agent mindset","tagsLc":["mindset","ownership","equity","rev-share","real-broker","fees","recruiting","wealth-building","coaching"],"snippetLc":"\n summary\n\nfred's response to a real broker feeincrease email (20260603), turned into a coaching frame: stop evaluating the business as a commissionearning employee and start evaluating it as an owner"},{"slug":"seneca-adoption","title":"Seneca Adoption","category":"Coaching","tags":["seneca","ai","coaching","negotiation","bot","olympus","knowledge-base","pushback","self-improvement"],"snippet":"\n Summary\n\nSeneca is the Artemis team's AI negotiation coaching bot. Fred repeatedly pushes agents to adopt it for realtime deal support. Trained on Zillow advisor content, negotiation frameworks, Fai","titleLc":"seneca adoption","tagsLc":["seneca","ai","coaching","negotiation","bot","olympus","knowledge-base","pushback","self-improvement"],"snippetLc":"\n summary\n\nseneca is the artemis team's ai negotiation coaching bot. fred repeatedly pushes agents to adopt it for realtime deal support. trained on zillow advisor content, negotiation frameworks, fai"},{"slug":"speed-to-lead-protocol","title":"Speed-to-Lead Protocol","category":"Coaching","tags":["speed-to-lead","follow-up","crm","fub","contact"],"snippet":"\n SpeedtoLead Protocol\n\nThe Active Pursuit framework for converting leads through disciplined, timephased contact sequences.\n\n Phase 1 — Days 114: Active Pursuit\n\n6+ contact attempts minimum. 10+ over","titleLc":"speed-to-lead protocol","tagsLc":["speed-to-lead","follow-up","crm","fub","contact"],"snippetLc":"\n speedtolead protocol\n\nthe active pursuit framework for converting leads through disciplined, timephased contact sequences.\n\n phase 1 — days 114: active pursuit\n\n6+ contact attempts minimum. 10+ over"},{"slug":"thriving-in-hard-markets","title":"Thriving in Hard Markets — The 2023+ Era as Career Filter","category":"Coaching","tags":["coaching","mindset","market-conditions","retention","career-arc","team-narrative"],"snippet":"\n Thriving in Hard Markets — The 2023+ Era as Career Filter\n\nCore thesis: The post2023 market is the hardest era in the history of the business — and surviving it is the filter that sets up a long car","titleLc":"thriving in hard markets — the 2023+ era as career filter","tagsLc":["coaching","mindset","market-conditions","retention","career-arc","team-narrative"],"snippetLc":"\n thriving in hard markets — the 2023+ era as career filter\n\ncore thesis: the post2023 market is the hardest era in the history of the business — and surviving it is the filter that sets up a long car"},{"slug":"ai-powered-ads-first-mover","title":"AI-Powered Ads — First-Mover Thesis","category":"Market Intel","tags":["ads","chatgpt","ai","pantana","first-mover","paid-media","hermes","facebook-ads","marketing-stack"],"snippet":"\n Summary\n\nOn 20260522 Fred broadcast the Jason Pantana ChatGPTads webinar to the team and explicitly framed it as a firstmover advantage moment — same pattern as early Facebook Ads and Google Ads, wh","titleLc":"ai-powered ads — first-mover thesis","tagsLc":["ads","chatgpt","ai","pantana","first-mover","paid-media","hermes","facebook-ads","marketing-stack"],"snippetLc":"\n summary\n\non 20260522 fred broadcast the jason pantana chatgptads webinar to the team and explicitly framed it as a firstmover advantage moment — same pattern as early facebook ads and google ads, wh"},{"slug":"competitor-vulnerability-analysis","title":"Competitor Vulnerability Analysis","category":"Market Intel","tags":["competitors","beacon","highnote","auction","market-position"],"snippet":"\n Competitor Vulnerability Analysis\n\nThree SaaS competitors analyzed for displacement potential. In each case, Artemis can build a superior replacement using its existing API stack at zero or nearzero","titleLc":"competitor vulnerability analysis","tagsLc":["competitors","beacon","highnote","auction","market-position"],"snippetLc":"\n competitor vulnerability analysis\n\nthree saas competitors analyzed for displacement potential. in each case, artemis can build a superior replacement using its existing api stack at zero or nearzero"},{"slug":"mls-listing-description-impact","title":"MLS Listing Description — Outsize Impact Finding","category":"Market Intel","tags":["mls","listing-description","copy","fred-score","claude-analysis","tool-trigger","listing-marketing"],"snippet":"\n Summary\n\nOn 20260512, Fred posted a \"FLASHING RED LIGHT\" finding in directfromfred: Claude has now analyzed the entire MLS and identified listing description quality as a keystone driver of price ou","titleLc":"mls listing description — outsize impact finding","tagsLc":["mls","listing-description","copy","fred-score","claude-analysis","tool-trigger","listing-marketing"],"snippetLc":"\n summary\n\non 20260512, fred posted a \"flashing red light\" finding in directfromfred: claude has now analyzed the entire mls and identified listing description quality as a keystone driver of price ou"},{"slug":"zillow-preferred-conversion-funnel","title":"Zillow Preferred Conversion Funnel","category":"Market Intel","tags":["zillow","conversion","funnel","data","performance"],"snippet":"\n Zillow Preferred Conversion Funnel\n\n March 2026 Baseline Data\n\n| Stage | Volume | Stage Rate | Cumulative from Top |\n|||||\n| Live leads | 576 | — | 100% |\n| Appointments set | 287 | 49.8% | 49.8% |\n","titleLc":"zillow preferred conversion funnel","tagsLc":["zillow","conversion","funnel","data","performance"],"snippetLc":"\n zillow preferred conversion funnel\n\n march 2026 baseline data\n\n| stage | volume | stage rate | cumulative from top |\n|||||\n| live leads | 576 | — | 100% |\n| appointments set | 287 | 49.8% | 49.8% |\n"},{"slug":"athena-buyer-intelligence","title":"Athena — Buyer Intelligence Portal","category":"Operations","tags":["athena","tools","buyer","vip-buyer","offer-strategy","argus","calculator","branded"],"snippet":"\n Summary\n\nAthena is a buyerfacing intelligence portal that every agent gets as a branded instance accessed via peragent code. Originally scoped as an offer strength calculator (Jake Deiters' idea), A","titleLc":"athena — buyer intelligence portal","tagsLc":["athena","tools","buyer","vip-buyer","offer-strategy","argus","calculator","branded"],"snippetLc":"\n summary\n\nathena is a buyerfacing intelligence portal that every agent gets as a branded instance accessed via peragent code. originally scoped as an offer strength calculator (jake deiters' idea), a"},{"slug":"delphi-closing-calculator","title":"Delphi — Closing Cost Calculator","category":"Operations","tags":["delphi","tools","closing-costs","calculator","tax-proration","net-sheet","one-real-title","attom","seneca","no-placeholder"],"snippet":"\n Summary\n\nDelphi is a threeinone closing cost calculator: seller net sheet, buyer closing estimate, and costofholding analysis for reluctant sellers. Jake Deiters found a paid competitor that \"kind o","titleLc":"delphi — closing cost calculator","tagsLc":["delphi","tools","closing-costs","calculator","tax-proration","net-sheet","one-real-title","attom","seneca","no-placeholder"],"snippetLc":"\n summary\n\ndelphi is a threeinone closing cost calculator: seller net sheet, buyer closing estimate, and costofholding analysis for reluctant sellers. jake deiters found a paid competitor that \"kind o"},{"slug":"flex-cap-absorption","title":"Flex Performance Incentive — Cap Absorption","category":"Operations","tags":["flex","performance","caps","incentive","real-broker","compensation","super-team","year-1"],"snippet":"\n Summary\n\nAgents who maintain Zillow Flex high performance for 6+ months per year get their $6,000 Real Broker cap absorbed by Fred. The agent only ever sees the team split. Individual performance pl","titleLc":"flex performance incentive — cap absorption","tagsLc":["flex","performance","caps","incentive","real-broker","compensation","super-team","year-1"],"snippetLc":"\n summary\n\nagents who maintain zillow flex high performance for 6+ months per year get their $6,000 real broker cap absorbed by fred. the agent only ever sees the team split. individual performance pl"},{"slug":"flex-territory-expansion","title":"Flex Territory Expansion","category":"Operations","tags":["chicago","expansion","flex","territory","growth"],"snippet":"\n Summary\n\nChicago MSA awarded to Artemis for Zillow Flex. St. Louis program recognized as a model flex team by Zillow. Expansion validates the lossleader strategy with hard data.\n\n Chicago Expansion\n","titleLc":"flex territory expansion","tagsLc":["chicago","expansion","flex","territory","growth"],"snippetLc":"\n summary\n\nchicago msa awarded to artemis for zillow flex. st. louis program recognized as a model flex team by zillow. expansion validates the lossleader strategy with hard data.\n\n chicago expansion\n"},{"slug":"hermes-social-command","title":"Hermes — Social Command Center","category":"Operations","tags":["hermes","tools","social-media","sked","automation","organic-posting","infographics"],"snippet":"\n Summary\n\nHermes is the team's social command center — the Sked replacement. It posts listings and content organically to every connected agent page with peragent caption personalization, runs a sche","titleLc":"hermes — social command center","tagsLc":["hermes","tools","social-media","sked","automation","organic-posting","infographics"],"snippetLc":"\n summary\n\nhermes is the team's social command center — the sked replacement. it posts listings and content organically to every connected agent page with peragent caption personalization, runs a sche"},{"slug":"high-performing-cohort","title":"Zillow High-Performing Cohort — May 2026 Snapshot","category":"Operations","tags":["zillow","high-performance","hp","leaderboard","zhl","coaching","cohort","agent-development"],"snippet":"\n Summary\n\nArtemis is at 7 highperforming (HP) Zillow agents — best stretch ever, held steady multiple weeks. 8 candidates are within \"one ZHL or one contract\" of joining. Heather Casper voluntarily g","titleLc":"zillow high-performing cohort — may 2026 snapshot","tagsLc":["zillow","high-performance","hp","leaderboard","zhl","coaching","cohort","agent-development"],"snippetLc":"\n summary\n\nartemis is at 7 highperforming (hp) zillow agents — best stretch ever, held steady multiple weeks. 8 candidates are within \"one zhl or one contract\" of joining. heather casper voluntarily g"},{"slug":"iris-tool-suite","title":"IRIS Tool Suite","category":"Operations","tags":["iris","lens","argus","cma","risk","tools","mitch-cain","appraisal"],"snippet":"\n Summary\n\nThree tools in active beta as of April 2026: IRIS (oneclick CMA), IRIS LENS (photobased condition scoring), and ARGUS (preinspection risk assessment). Together they form an endtoend valuati","titleLc":"iris tool suite","tagsLc":["iris","lens","argus","cma","risk","tools","mitch-cain","appraisal"],"snippetLc":"\n summary\n\nthree tools in active beta as of april 2026: iris (oneclick cma), iris lens (photobased condition scoring), and argus (preinspection risk assessment). together they form an endtoend valuati"},{"slug":"listing-leads-sunset-plan","title":"Listing Leads Sunset Plan","category":"Operations","tags":["listing-leads","bamx","seneca","hermes","mercury","quiver","aegis","vendor","sunset","cost-reduction"],"snippet":"\n Summary\n\nListing Leads (LL) is getting more expensive while net team adoption is ~2 of 12 producing agents. The strategic bet: extract LL's content corpus into Seneca, seed the inflight Hermes / Mer","titleLc":"listing leads sunset plan","tagsLc":["listing-leads","bamx","seneca","hermes","mercury","quiver","aegis","vendor","sunset","cost-reduction"],"snippetLc":"\n summary\n\nlisting leads (ll) is getting more expensive while net team adoption is ~2 of 12 producing agents. the strategic bet: extract ll's content corpus into seneca, seed the inflight hermes / mer"},{"slug":"lyra-link-intelligence","title":"Lyra — Link Intelligence Tool","category":"Operations","tags":["lyra","tools","link-tracking","pixels","netlify","marketing","qr-codes","geniuslink"],"snippet":"\n Summary\n\nLyra is the team's custom URL shortener and link intelligence platform. It creates trackable short links that fire ad pixels on click and log click analytics (device type, referrer, timesta","titleLc":"lyra — link intelligence tool","tagsLc":["lyra","tools","link-tracking","pixels","netlify","marketing","qr-codes","geniuslink"],"snippetLc":"\n summary\n\nlyra is the team's custom url shortener and link intelligence platform. it creates trackable short links that fire ad pixels on click and log click analytics (device type, referrer, timesta"},{"slug":"marketing-stack-migration","title":"Marketing Stack Migration","category":"Operations","tags":["marketing","curaytor","automation","n8n","migration","spark","hermes","lyra","orion","athena","delphi","iris"],"snippet":"\n Marketing Stack Migration\n\n Current Stack\n\n| Tool | Monthly Cost | Function |\n||||\n| Curaytor | $1,800 | Email marketing, landing pages, social ads |\n| Sked | — | Social media scheduling |\n| kvCORE ","titleLc":"marketing stack migration","tagsLc":["marketing","curaytor","automation","n8n","migration","spark","hermes","lyra","orion","athena","delphi","iris"],"snippetLc":"\n marketing stack migration\n\n current stack\n\n| tool | monthly cost | function |\n||||\n| curaytor | $1,800 | email marketing, landing pages, social ads |\n| sked | — | social media scheduling |\n| kvcore "},{"slug":"mega-team-status","title":"Real Mega Team Status (April–May 2026)","category":"Operations","tags":["real-broker","mega-team","ranking","milestone","valuation","recruiting","super-team"],"snippet":"\n Summary\n\nArtemis graduated to Real's MEGA team tier (21+ agents) in April 2026 and touched 10 in the monthly transactionside ranks across Real's entire international agent base. Real is rolling out ","titleLc":"real mega team status (april–may 2026)","tagsLc":["real-broker","mega-team","ranking","milestone","valuation","recruiting","super-team"],"snippetLc":"\n summary\n\nartemis graduated to real's mega team tier (21+ agents) in april 2026 and touched 10 in the monthly transactionside ranks across real's entire international agent base. real is rolling out "},{"slug":"olympus-operations-wiki","title":"Olympus — Operations Wiki","category":"Operations","tags":["olympus","wiki","knowledge-base","obsidian","claude","cross-project-brain","seneca"],"snippet":"\n Summary\n\nOlympus is the team's operations wiki — a Claudeaccessible knowledge base built from the Venterminator OS Obsidian vault. It gives Claude crossproject context so every session starts with f","titleLc":"olympus — operations wiki","tagsLc":["olympus","wiki","knowledge-base","obsidian","claude","cross-project-brain","seneca"],"snippetLc":"\n summary\n\nolympus is the team's operations wiki — a claudeaccessible knowledge base built from the venterminator os obsidian vault. it gives claude crossproject context so every session starts with f"},{"slug":"orion-seller-buyer-intelligence","title":"Orion — Seller & Buyer Intelligence Engine","category":"Operations","tags":["orion","tools","farmland","auction","seller-lead","buyer-lead","postcard","wise-pelican","lob","propstream","attom"],"snippet":"\n Summary\n\nOrion is the team's custom PropStream replacement — a targeted marketing engine that identifies likely sellers and buyers by county, applies custom filters (absentee owners, long holds, est","titleLc":"orion — seller & buyer intelligence engine","tagsLc":["orion","tools","farmland","auction","seller-lead","buyer-lead","postcard","wise-pelican","lob","propstream","attom"],"snippetLc":"\n summary\n\norion is the team's custom propstream replacement — a targeted marketing engine that identifies likely sellers and buyers by county, applies custom filters (absentee owners, long holds, est"},{"slug":"realtor-com-lead-routing","title":"Realtor.com / Market VIP Lead Routing — Operational Issues & Fixes","category":"Operations","tags":["realtor-com","market-vip","opcity","lead-routing","licensing","mls","themis","seneca"],"snippet":"\n Summary\n\nLate April through early May 2026 surfaced a Realtor.com / Market VIP lead routing problem: the team's live connection account looked broken, and several duallicensed Artemis agents were be","titleLc":"realtor.com / market vip lead routing — operational issues & fixes","tagsLc":["realtor-com","market-vip","opcity","lead-routing","licensing","mls","themis","seneca"],"snippetLc":"\n summary\n\nlate april through early may 2026 surfaced a realtor.com / market vip lead routing problem: the team's live connection account looked broken, and several duallicensed artemis agents were be"},{"slug":"seven-levers-strategy","title":"Seven Levers Strategy","category":"Operations","tags":["strategy","levers","ebitda","valuation","growth"],"snippet":"\n Seven Levers Strategy\n\nThe 7 Levers framework governs Artemis's 18month strategic plan. Each lever addresses a specific structural weakness or growth opportunity required to reach valuation targets.","titleLc":"seven levers strategy","tagsLc":["strategy","levers","ebitda","valuation","growth"],"snippetLc":"\n seven levers strategy\n\nthe 7 levers framework governs artemis's 18month strategic plan. each lever addresses a specific structural weakness or growth opportunity required to reach valuation targets."},{"slug":"spark-showcase-builder","title":"Spark — Listing Showcase Builder","category":"Operations","tags":["spark","tools","listing-marketing","showcase","zillow","landing-page","mediaexperts"],"snippet":"\n Summary\n\nSpark is the entry point for the entire listing marketing pipeline. Agent drops a Zillow Showcase MediaExperts link into Spark, enters a few metadata fields, and Spark builds a branded Arte","titleLc":"spark — listing showcase builder","tagsLc":["spark","tools","listing-marketing","showcase","zillow","landing-page","mediaexperts"],"snippetLc":"\n summary\n\nspark is the entry point for the entire listing marketing pipeline. agent drops a zillow showcase mediaexperts link into spark, enters a few metadata fields, and spark builds a branded arte"},{"slug":"team-composition-snapshot","title":"Team Composition Snapshot","category":"Operations","tags":["agents","team","performance","conversion","tier"],"snippet":"\n Team Composition Snapshot\n\n Headcount\n\n| Category | Count |\n|||\n| Total agents | 28 |\n| Fulltime | 12 |\n| Parttime | 16 |\n| Owner production share | 0.3% |\n\nFred does not produce. The 0.3% owner pro","titleLc":"team composition snapshot","tagsLc":["agents","team","performance","conversion","tier"],"snippetLc":"\n team composition snapshot\n\n headcount\n\n| category | count |\n|||\n| total agents | 28 |\n| fulltime | 12 |\n| parttime | 16 |\n| owner production share | 0.3% |\n\nfred does not produce. the 0.3% owner pro"},{"slug":"tool-build-sop","title":"Tool Build SOP","category":"Operations","tags":["netlify","development","sop","sentry","security"],"snippet":"\n Tool Build SOP\n\nStandards derived from the Hermes (Social Poster) audit: 41 bugs found, 34 fixed. These are now nonnegotiable for all Artemis Netlify tools.\n\n Backend NonNegotiables\n\n v2 Function Fo","titleLc":"tool build sop","tagsLc":["netlify","development","sop","sentry","security"],"snippetLc":"\n tool build sop\n\nstandards derived from the hermes (social poster) audit: 41 bugs found, 34 fixed. these are now nonnegotiable for all artemis netlify tools.\n\n backend nonnegotiables\n\n v2 function fo"},{"slug":"zillow-seller-leads","title":"Zillow Seller Leads — Program Opt-In (May 2026)","category":"Operations","tags":["zillow","seller-leads","showcase","cash-offer","opt-in","listing-leads"],"snippet":"\n Summary\n\nZillow rolled out a Seller Leads offer to Artemis in early May 2026. Take rate is 40% with Showcase required (Fred pays). Fred is not personally working seller leads — agents do — and is op","titleLc":"zillow seller leads — program opt-in (may 2026)","tagsLc":["zillow","seller-leads","showcase","cash-offer","opt-in","listing-leads"],"snippetLc":"\n summary\n\nzillow rolled out a seller leads offer to artemis in early may 2026. take rate is 40% with showcase required (fred pays). fred is not personally working seller leads — agents do — and is op"},{"slug":"overview","title":"Artemis Operations Overview","category":"General","tags":["overview","synthesis","operations","tool-stack"],"snippet":"\n Summary\n\nThis page synthesizes the current state of Artemis Team operations across all wiki categories — SOPs, operational decisions, sales tactics, coaching themes, market intel, and the proprietar","titleLc":"artemis operations overview","tagsLc":["overview","synthesis","operations","tool-stack"],"snippetLc":"\n summary\n\nthis page synthesizes the current state of artemis team operations across all wiki categories — sops, operational decisions, sales tactics, coaching themes, market intel, and the proprietar"},{"slug":"athena","title":"Athena — Offer Intelligence","category":"Reference","tags":["tool","athena","reference","tool-inventory"],"snippet":"\n Summary\n\nAthena — Offer Intelligence — regenerated from canonical/guides/tools/athena.md. Do not handedit this page — update the canonical file and reproject. Status: preprodbeta. Primary domain: at","titleLc":"athena — offer intelligence","tagsLc":["tool","athena","reference","tool-inventory"],"snippetLc":"\n summary\n\nathena — offer intelligence — regenerated from canonical/guides/tools/athena.md. do not handedit this page — update the canonical file and reproject. status: preprodbeta. primary domain: at"},{"slug":"delphi","title":"Delphi — Closing Calculator","category":"Reference","tags":["tool","delphi","reference","tool-inventory"],"snippet":"\n Summary\n\nDelphi — Closing Calculator — regenerated from canonical/guides/tools/delphi.md. Do not handedit this page — update the canonical file and reproject. Status: live. Primary domain: delphi.st","titleLc":"delphi — closing calculator","tagsLc":["tool","delphi","reference","tool-inventory"],"snippetLc":"\n summary\n\ndelphi — closing calculator — regenerated from canonical/guides/tools/delphi.md. do not handedit this page — update the canonical file and reproject. status: live. primary domain: delphi.st"},{"slug":"gaia","title":"GAIA — Land Valuation","category":"Reference","tags":["tool","gaia","reference","tool-inventory"],"snippet":"\n Summary\n\nGAIA — Land Valuation — regenerated from canonical/guides/tools/gaia.md. Do not handedit this page — update the canonical file and reproject. Status: live. Primary domain: gaia.stoicagent.c","titleLc":"gaia — land valuation","tagsLc":["tool","gaia","reference","tool-inventory"],"snippetLc":"\n summary\n\ngaia — land valuation — regenerated from canonical/guides/tools/gaia.md. do not handedit this page — update the canonical file and reproject. status: live. primary domain: gaia.stoicagent.c"},{"slug":"hermes","title":"Hermes — Social Command Center","category":"Reference","tags":["tool","hermes","reference","tool-inventory"],"snippet":"\n Summary\n\nHermes — Social Command Center — regenerated from canonical/guides/tools/hermes.md. Do not handedit this page — update the canonical file and reproject. Status: wip. Primary domain: hermes.","titleLc":"hermes — social command center","tagsLc":["tool","hermes","reference","tool-inventory"],"snippetLc":"\n summary\n\nhermes — social command center — regenerated from canonical/guides/tools/hermes.md. do not handedit this page — update the canonical file and reproject. status: wip. primary domain: hermes."},{"slug":"iris","title":"IRIS — Residential CMA","category":"Reference","tags":["tool","iris","reference","tool-inventory"],"snippet":"\n Summary\n\nIRIS — Residential CMA — regenerated from canonical/guides/tools/iris.md. Do not handedit this page — update the canonical file and reproject. Status: beta. Primary domain: iris.stoicagent.","titleLc":"iris — residential cma","tagsLc":["tool","iris","reference","tool-inventory"],"snippetLc":"\n summary\n\niris — residential cma — regenerated from canonical/guides/tools/iris.md. do not handedit this page — update the canonical file and reproject. status: beta. primary domain: iris.stoicagent."},{"slug":"lyra","title":"Lyra — Short Links & Attribution","category":"Reference","tags":["tool","lyra","reference","tool-inventory"],"snippet":"\n Summary\n\nLyra — Short Links & Attribution — regenerated from canonical/guides/tools/lyra.md. Do not handedit this page — update the canonical file and reproject. Status: live. Primary domain: lyra.s","titleLc":"lyra — short links & attribution","tagsLc":["tool","lyra","reference","tool-inventory"],"snippetLc":"\n summary\n\nlyra — short links & attribution — regenerated from canonical/guides/tools/lyra.md. do not handedit this page — update the canonical file and reproject. status: live. primary domain: lyra.s"},{"slug":"olympus","title":"Olympus — Operations Wiki","category":"Reference","tags":["tool","olympus","reference","tool-inventory"],"snippet":"\n Summary\n\nOlympus — Operations Wiki — regenerated from canonical/guides/tools/olympus.md. Do not handedit this page — update the canonical file and reproject. Status: live. Primary domain: olympus.st","titleLc":"olympus — operations wiki","tagsLc":["tool","olympus","reference","tool-inventory"],"snippetLc":"\n summary\n\nolympus — operations wiki — regenerated from canonical/guides/tools/olympus.md. do not handedit this page — update the canonical file and reproject. status: live. primary domain: olympus.st"},{"slug":"orion","title":"Orion — Seller Intelligence","category":"Reference","tags":["tool","orion","reference","tool-inventory"],"snippet":"\n Summary\n\nOrion — Seller Intelligence — regenerated from canonical/guides/tools/orion.md. Do not handedit this page — update the canonical file and reproject. Status: live (land) — residential expans","titleLc":"orion — seller intelligence","tagsLc":["tool","orion","reference","tool-inventory"],"snippetLc":"\n summary\n\norion — seller intelligence — regenerated from canonical/guides/tools/orion.md. do not handedit this page — update the canonical file and reproject. status: live (land) — residential expans"},{"slug":"project-registry","title":"Project Registry — Active Projects, Tools, Automations","category":"Reference","tags":["business-state","reference","project-registry","registry","projects","automations"],"snippet":"\n Summary\n\nProject Registry — Active Projects, Tools, Automations — regenerated from canonical/businessstate/projectregistry.md. Do not handedit this page — update the canonical file and reproject.\n\nL","titleLc":"project registry — active projects, tools, automations","tagsLc":["business-state","reference","project-registry","registry","projects","automations"],"snippetLc":"\n summary\n\nproject registry — active projects, tools, automations — regenerated from canonical/businessstate/projectregistry.md. do not handedit this page — update the canonical file and reproject.\n\nl"},{"slug":"prometheus","title":"Prometheus — RMLS Dashboard","category":"Reference","tags":["tool","prometheus","reference","tool-inventory"],"snippet":"\n Summary\n\nPrometheus — RMLS Dashboard — regenerated from canonical/guides/tools/prometheus.md. Do not handedit this page — update the canonical file and reproject. Status: live. Primary domain: prome","titleLc":"prometheus — rmls dashboard","tagsLc":["tool","prometheus","reference","tool-inventory"],"snippetLc":"\n summary\n\nprometheus — rmls dashboard — regenerated from canonical/guides/tools/prometheus.md. do not handedit this page — update the canonical file and reproject. status: live. primary domain: prome"},{"slug":"roadmap","title":"Master Roadmap & Decision Log","category":"Reference","tags":["business-state","reference","roadmap","roadmap","decisions","strategy"],"snippet":"\n Summary\n\nMaster Roadmap & Decision Log — regenerated from canonical/businessstate/roadmap.md. Do not handedit this page — update the canonical file and reproject.\n\nForwardlooking implementation blue","titleLc":"master roadmap & decision log","tagsLc":["business-state","reference","roadmap","roadmap","decisions","strategy"],"snippetLc":"\n summary\n\nmaster roadmap & decision log — regenerated from canonical/businessstate/roadmap.md. do not handedit this page — update the canonical file and reproject.\n\nforwardlooking implementation blue"},{"slug":"seneca","title":"Seneca — Negotiation Coach","category":"Reference","tags":["tool","seneca","reference","tool-inventory"],"snippet":"\n Summary\n\nSeneca — Negotiation Coach — regenerated from canonical/guides/tools/seneca.md. Do not handedit this page — update the canonical file and reproject. Status: live. Primary domain: none (inte","titleLc":"seneca — negotiation coach","tagsLc":["tool","seneca","reference","tool-inventory"],"snippetLc":"\n summary\n\nseneca — negotiation coach — regenerated from canonical/guides/tools/seneca.md. do not handedit this page — update the canonical file and reproject. status: live. primary domain: none (inte"},{"slug":"slack-channel-architecture","title":"Slack Channel Architecture (May 2026 Restructure)","category":"Reference","tags":["slack","channels","communication","knowledge-base","archive","claude-mcp"],"snippet":"\n Summary\n\nSlack channel cleanup pass started 20260507. Fred is condensing to fewer, denser channels and leaning on Claude + Slack MCP for retrieval rather than channel proliferation. \"EVERYTHING IS A","titleLc":"slack channel architecture (may 2026 restructure)","tagsLc":["slack","channels","communication","knowledge-base","archive","claude-mcp"],"snippetLc":"\n summary\n\nslack channel cleanup pass started 20260507. fred is condensing to fewer, denser channels and leaning on claude + slack mcp for retrieval rather than channel proliferation. \"everything is a"},{"slug":"spark","title":"Spark — Listing Showcase Builder","category":"Reference","tags":["tool","spark","reference","tool-inventory"],"snippet":"\n Summary\n\nSpark — Listing Showcase Builder — regenerated from canonical/guides/tools/spark.md. Do not handedit this page — update the canonical file and reproject. Status: live. Primary domain: spark","titleLc":"spark — listing showcase builder","tagsLc":["tool","spark","reference","tool-inventory"],"snippetLc":"\n summary\n\nspark — listing showcase builder — regenerated from canonical/guides/tools/spark.md. do not handedit this page — update the canonical file and reproject. status: live. primary domain: spark"},{"slug":"titan","title":"Titan — Income Calculator","category":"Reference","tags":["tool","titan","reference","tool-inventory"],"snippet":"\n Summary\n\nTitan — Income Calculator — regenerated from canonical/guides/tools/titan.md. Do not handedit this page — update the canonical file and reproject. Status: live. Primary domain: titan.stoica","titleLc":"titan — income calculator","tagsLc":["tool","titan","reference","tool-inventory"],"snippetLc":"\n summary\n\ntitan — income calculator — regenerated from canonical/guides/tools/titan.md. do not handedit this page — update the canonical file and reproject. status: live. primary domain: titan.stoica"},{"slug":"tool-stack","title":"Tool Stack Inventory","category":"Reference","tags":["business-state","reference","tool-stack","tool-stack","infrastructure"],"snippet":"\n Summary\n\nTool Stack Inventory — regenerated from canonical/businessstate/toolstackinventory.md. Do not handedit this page — update the canonical file and reproject.\n\nSingle source of truth for the A","titleLc":"tool stack inventory","tagsLc":["business-state","reference","tool-stack","tool-stack","infrastructure"],"snippetLc":"\n summary\n\ntool stack inventory — regenerated from canonical/businessstate/toolstackinventory.md. do not handedit this page — update the canonical file and reproject.\n\nsingle source of truth for the a"},{"slug":"zillow-weekly-coaching","title":"Zillow Weekly Coaching — Skill","category":"Reference","tags":["tool","zillow-weekly-coaching","reference","tool-inventory"],"snippet":"\n Summary\n\nZillow Weekly Coaching — Skill — regenerated from canonical/guides/tools/zillowweeklycoaching.md. Do not handedit this page — update the canonical file and reproject. Status: canonical.\n\n C","titleLc":"zillow weekly coaching — skill","tagsLc":["tool","zillow-weekly-coaching","reference","tool-inventory"],"snippetLc":"\n summary\n\nzillow weekly coaching — skill — regenerated from canonical/guides/tools/zillowweeklycoaching.md. do not handedit this page — update the canonical file and reproject. status: canonical.\n\n c"},{"slug":"alm-appointment-framework","title":"ALM Appointment Framework","category":"Sales Tactics","tags":["alm","appointments","speed-to-lead","crm","follow-up"],"snippet":"\n ALM Appointment Framework\n\nALM = Appointment, Location, Motivation. These three qualifying pillars determine lead quality and conversion likelihood on every first contact.\n\n Why Appointment First\n\nD","titleLc":"alm appointment framework","tagsLc":["alm","appointments","speed-to-lead","crm","follow-up"],"snippetLc":"\n alm appointment framework\n\nalm = appointment, location, motivation. these three qualifying pillars determine lead quality and conversion likelihood on every first contact.\n\n why appointment first\n\nd"},{"slug":"anniversary-equity-text","title":"Anniversary Equity Text","category":"Sales Tactics","tags":["sphere","anniversary","equity","text","retention"],"snippet":"\n Summary\n\nOn each client's purchase anniversary, text them their equity gains. No CTA. No ask. Pure value delivery. This is a sphere activation play, not a sales pitch.\n\n Template (Years 14)\n\n \"Happy","titleLc":"anniversary equity text","tagsLc":["sphere","anniversary","equity","text","retention"],"snippetLc":"\n summary\n\non each client's purchase anniversary, text them their equity gains. no cta. no ask. pure value delivery. this is a sphere activation play, not a sales pitch.\n\n template (years 14)\n\n \"happy"},{"slug":"buyer-listing-curation","title":"Sharing Hand-Picked Listings with Buyers","category":"Sales Tactics","tags":["buyers","listings","matrix","mls","concierge","workflow","drip"],"snippet":"\n Summary\n\nStop copy/pasting Zillow links into emails to send buyers listings. The teamrecommended method is to curate inside the MLS (Matrix) and push listings to the buyer in Concierge mode — agenta","titleLc":"sharing hand-picked listings with buyers","tagsLc":["buyers","listings","matrix","mls","concierge","workflow","drip"],"snippetLc":"\n summary\n\nstop copy/pasting zillow links into emails to send buyers listings. the teamrecommended method is to curate inside the mls (matrix) and push listings to the buyer in concierge mode — agenta"},{"slug":"case-study-model","title":"Case Study Model","category":"Sales Tactics","tags":["content","case-study","social-media","just-sold","marketing"],"snippet":"\n Summary\n\nReplace \"Just Sold\" posts with STARframework case studies. Fred: \"Just Sold is lazy and worthless.\" This is the team's \"SINGLE biggest weakness\" — agents close deals but fail to document an","titleLc":"case study model","tagsLc":["content","case-study","social-media","just-sold","marketing"],"snippetLc":"\n summary\n\nreplace \"just sold\" posts with starframework case studies. fred: \"just sold is lazy and worthless.\" this is the team's \"single biggest weakness\" — agents close deals but fail to document an"},{"slug":"content-hooks-playbook","title":"Content Hooks Playbook","category":"Sales Tactics","tags":["content","hooks","social-media","templates","marketing"],"snippet":"\n Content Hooks Playbook\n\n40 hook templates across 7 categories. Hooks are the first 13 seconds of any content — they determine whether someone stops scrolling or keeps going.\n\n Category 1 — Authority","titleLc":"content hooks playbook","tagsLc":["content","hooks","social-media","templates","marketing"],"snippetLc":"\n content hooks playbook\n\n40 hook templates across 7 categories. hooks are the first 13 seconds of any content — they determine whether someone stops scrolling or keeps going.\n\n category 1 — authority"},{"slug":"lender-pivot-framework","title":"Lender Pivot Framework","category":"Sales Tactics","tags":["zhl","lender","pivot","pre-approval","scripts"],"snippet":"\n Summary\n\nDTA Framework for converting buyer leads to lender appointments. Core principle: stop asking buyers to meet your lender — make financing YOUR problem to solve.\n\n DTA Framework\n\n D — Discuss","titleLc":"lender pivot framework","tagsLc":["zhl","lender","pivot","pre-approval","scripts"],"snippetLc":"\n summary\n\ndta framework for converting buyer leads to lender appointments. core principle: stop asking buyers to meet your lender — make financing your problem to solve.\n\n dta framework\n\n d — discuss"},{"slug":"minimum-fee-of-service","title":"Minimum Fee of Service — Buyer's Agent Flat Fee Tactic","category":"Sales Tactics","tags":["buyers","commission","fee","objection-handling","rural","low-price"],"snippet":"\n Summary\n\nInstead of rejecting lowprice leads, charge a flat minimum fee ($4,000). Positions the agent as premium. The seller pays the fee — the buyer never writes a check. Solves the \"not worth my t","titleLc":"minimum fee of service — buyer's agent flat fee tactic","tagsLc":["buyers","commission","fee","objection-handling","rural","low-price"],"snippetLc":"\n summary\n\ninstead of rejecting lowprice leads, charge a flat minimum fee ($4,000). positions the agent as premium. the seller pays the fee — the buyer never writes a check. solves the \"not worth my t"},{"slug":"price-reduction-script","title":"Price Reduction Script","category":"Sales Tactics","tags":["pricing","sellers","reduction","script","negotiation"],"snippet":"\n Summary\n\nFourstep framework for getting sellers to agree to a price reduction without damaging the relationship. Uses permission, authority deflection, motivation reconnection, and highanchor choice","titleLc":"price reduction script","tagsLc":["pricing","sellers","reduction","script","negotiation"],"snippetLc":"\n summary\n\nfourstep framework for getting sellers to agree to a price reduction without damaging the relationship. uses permission, authority deflection, motivation reconnection, and highanchor choice"},{"slug":"seller-financing-rent-to-own","title":"Seller Financing — Contract for Deed & Rent-to-Own","category":"Sales Tactics","tags":["contract-for-deed","rent-to-own","lease-option","seller-financing","addendum-k","forms","transaction-structure","risk"],"snippet":"\n Summary\n\nHow the team handles creativefinancing deal structures — contract for deed, renttoown, and leaseoption. As of 20260609 this is an open question, not a ratified SOP: two agents (Jackie Popon","titleLc":"seller financing — contract for deed & rent-to-own","tagsLc":["contract-for-deed","rent-to-own","lease-option","seller-financing","addendum-k","forms","transaction-structure","risk"],"snippetLc":"\n summary\n\nhow the team handles creativefinancing deal structures — contract for deed, renttoown, and leaseoption. as of 20260609 this is an open question, not a ratified sop: two agents (jackie popon"},{"slug":"social-media-to-sales-bridge","title":"Social Media to Sales Bridge","category":"Sales Tactics","tags":["social-media","dms","conversion","content","engagement"],"snippet":"\n Social Media to Sales Bridge\n\nCore principle: \"All conversion happens in conversation.\" Direct links never work. Content exists to start conversations, not close deals.\n\n The 5Step Bridge\n\n Step 1 —","titleLc":"social media to sales bridge","tagsLc":["social-media","dms","conversion","content","engagement"],"snippetLc":"\n social media to sales bridge\n\ncore principle: \"all conversion happens in conversation.\" direct links never work. content exists to start conversations, not close deals.\n\n the 5step bridge\n\n step 1 —"},{"slug":"vip-buyer-program","title":"VIP Buyer Program — Appointment Retention Tool","category":"Sales Tactics","tags":["buyers","retention","appointments","value-prop","showing","seneca","capability-demo","bench-vs-field"],"snippet":"\n Summary\n\nA structured value package that locks in buyer appointments before the showing. Most agents lose appointments because they give the client zero reason to stay loyal. The VIP Buyer Program p","titleLc":"vip buyer program — appointment retention tool","tagsLc":["buyers","retention","appointments","value-prop","showing","seneca","capability-demo","bench-vs-field"],"snippetLc":"\n summary\n\na structured value package that locks in buyer appointments before the showing. most agents lose appointments because they give the client zero reason to stay loyal. the vip buyer program p"},{"slug":"appraiser-tidewater-process","title":"Appraiser Tidewater Process — Comp Justification Letter SOP","category":"SOPs","tags":["appraisal","tidewater","comps","justification-letter","rpr","maris","luebbers","lender"],"snippet":"\n Summary\n\nWhen an appraiser requests comps before issuing a final value — known as a \"tidewater\" — the buyer's agent can pull supporting comps from RPR (or MARIS) and submit a justification letter si","titleLc":"appraiser tidewater process — comp justification letter sop","tagsLc":["appraisal","tidewater","comps","justification-letter","rpr","maris","luebbers","lender"],"snippetLc":"\n summary\n\nwhen an appraiser requests comps before issuing a final value — known as a \"tidewater\" — the buyer's agent can pull supporting comps from rpr (or maris) and submit a justification letter si"},{"slug":"buyer-agency-agreement-release","title":"Buyer Agency Agreement Release — Compliance Playbook","category":"SOPs","tags":["compliance","baa","buyer-agency","illinois","nar","zillow","ghost-agent","release","contingency-clause"],"snippet":"\n Summary\n\nWhen an Artemis agent meets a prospect who is already under a binding Buyer Agency Agreement (BAA) with another agent — and especially when that agent has gone dark — the path forward is a ","titleLc":"buyer agency agreement release — compliance playbook","tagsLc":["compliance","baa","buyer-agency","illinois","nar","zillow","ghost-agent","release","contingency-clause"],"snippetLc":"\n summary\n\nwhen an artemis agent meets a prospect who is already under a binding buyer agency agreement (baa) with another agent — and especially when that agent has gone dark — the path forward is a "},{"slug":"buyer-rep-agreement-scoping","title":"Buyer Rep Agreement — Scoping to a Property vs. an Area","category":"SOPs","tags":["buyer-rep","baa","compliance","investors","contracts","compensation","single-property"],"snippet":"\n Summary\n\nWhen a buyer (often an investor) only wants to work with you on one specific property, scope the Buyer Representation Agreement to that property rather than a general/area engagement. Mecha","titleLc":"buyer rep agreement — scoping to a property vs. an area","tagsLc":["buyer-rep","baa","compliance","investors","contracts","compensation","single-property"],"snippetLc":"\n summary\n\nwhen a buyer (often an investor) only wants to work with you on one specific property, scope the buyer representation agreement to that property rather than a general/area engagement. mecha"},{"slug":"flex-agent-onboarding","title":"Flex Agent Onboarding — Step-by-Step Enrollment SOP","category":"SOPs","tags":["zillow","flex","onboarding","new-agent","enrollment","zillow-academy"],"snippet":"\n Summary\n\nStepbystep process for onboarding a new agent into the Zillow Flex (Preferred) program. Derived from the Caleb Wright onboarding call (March 2026). Covers profile setup, enrollment, trainin","titleLc":"flex agent onboarding — step-by-step enrollment sop","tagsLc":["zillow","flex","onboarding","new-agent","enrollment","zillow-academy"],"snippetLc":"\n summary\n\nstepbystep process for onboarding a new agent into the zillow flex (preferred) program. derived from the caleb wright onboarding call (march 2026). covers profile setup, enrollment, trainin"},{"slug":"lead-pond-hygiene","title":"Lead Pond Hygiene","category":"SOPs","tags":["leads","lead-pond","fub","routing","speed-to-lead","dead-leads","follow-up-boss"],"snippet":"\n Summary\n\nThe teamwide lead pond is the openfishing destination for any lead that ages past its initial assignment window — Sparkpage leads after 30 min (showcaseleadrouting), Zillow leads that hit s","titleLc":"lead pond hygiene","tagsLc":["leads","lead-pond","fub","routing","speed-to-lead","dead-leads","follow-up-boss"],"snippetLc":"\n summary\n\nthe teamwide lead pond is the openfishing destination for any lead that ages past its initial assignment window — sparkpage leads after 30 min (showcaseleadrouting), zillow leads that hit s"},{"slug":"listing-marketing-engine","title":"Listing Marketing Engine","category":"SOPs","tags":["marketing","facebook","instagram","ads","listing","chris-kelly","mitch-cain","spark","hermes","lyra","mediaexperts","zillow-showcase"],"snippet":"\n Summary\n\nThe Listing Marketing Engine is the Artemis Team's complete paid and organic marketing SOP for listings. It defines two proven ad formulas (Chris Kelly for residential, Mitch Cain for land/","titleLc":"listing marketing engine","tagsLc":["marketing","facebook","instagram","ads","listing","chris-kelly","mitch-cain","spark","hermes","lyra","mediaexperts","zillow-showcase"],"snippetLc":"\n summary\n\nthe listing marketing engine is the artemis team's complete paid and organic marketing sop for listings. it defines two proven ad formulas (chris kelly for residential, mitch cain for land/"},{"slug":"listing-marketing-router","title":"Listing Marketing Router","category":"SOPs","tags":["skills","routing","listing","workflow"],"snippet":"\n Summary\n\nThe Listing Marketing Router is the decision tree that maps any input (URL, address, or content brief) to the correct skill or workflow. It eliminates the need for Fred to specify which too","titleLc":"listing marketing router","tagsLc":["skills","routing","listing","workflow"],"snippetLc":"\n summary\n\nthe listing marketing router is the decision tree that maps any input (url, address, or content brief) to the correct skill or workflow. it eliminates the need for fred to specify which too"},{"slug":"maris-data-operations","title":"MARIS Data Operations","category":"SOPs","tags":["maris","mls","data","comps","market-data"],"snippet":"\n Summary\n\nMARIS is the Artemis Team's master MLS dataset: 130,284 closed residential sales across Missouri and Illinois from March 2023 through March 2026. It powers CMAs, competitive intelligence, a","titleLc":"maris data operations","tagsLc":["maris","mls","data","comps","market-data"],"snippetLc":"\n summary\n\nmaris is the artemis team's master mls dataset: 130,284 closed residential sales across missouri and illinois from march 2023 through march 2026. it powers cmas, competitive intelligence, a"},{"slug":"market-vip-opcity","title":"Market VIP / OpCity Program — Structure & Strategy","category":"SOPs","tags":["opcity","market-vip","realtor-com","leads","rural"],"snippet":"\n Summary\n\nMarket VIP is the team's OpCity/Realtor.com lead program. The team owns 100% of Market VIP in the region. Premium leads go to the team first. Passed leads generate referral income from the ","titleLc":"market vip / opcity program — structure & strategy","tagsLc":["opcity","market-vip","realtor-com","leads","rural"],"snippetLc":"\n summary\n\nmarket vip is the team's opcity/realtor.com lead program. the team owns 100% of market vip in the region. premium leads go to the team first. passed leads generate referral income from the "},{"slug":"one-real-title","title":"One Real Title — Agent Guide","category":"SOPs","tags":["title","one-real-title","ORT","closing","onboarding","profit-sharing","disclosure","earnest-money","buyer-side","compliance"],"snippet":"\n Summary\n\nOne Real Title LLC (ORT) is Real Broker's inhouse title company. Artemis agents are expected to route all listing files to ORT by default and convert buyerside files where possible. This pa","titleLc":"one real title — agent guide","tagsLc":["title","one-real-title","ort","closing","onboarding","profit-sharing","disclosure","earnest-money","buyer-side","compliance"],"snippetLc":"\n summary\n\none real title llc (ort) is real broker's inhouse title company. artemis agents are expected to route all listing files to ort by default and convert buyerside files where possible. this pa"},{"slug":"post-acceptance-representation-boundaries","title":"Post-Acceptance Representation Boundaries","category":"SOPs","tags":["compliance","buyer-agency","compensation","confidentiality","listing-agent","going-behind-the-sign","etiquette","contract"],"snippet":"\n Summary\n\nAfter a buyer's offer is accepted, two recurring overreaches show up — the seller (or listing agent) asking for a copy of the buyer's compensation/agency agreement, and the listing agent co","titleLc":"post-acceptance representation boundaries","tagsLc":["compliance","buyer-agency","compensation","confidentiality","listing-agent","going-behind-the-sign","etiquette","contract"],"snippetLc":"\n summary\n\nafter a buyer's offer is accepted, two recurring overreaches show up — the seller (or listing agent) asking for a copy of the buyer's compensation/agency agreement, and the listing agent co"},{"slug":"rezen-flex-transaction-processing","title":"ReZen Flex Transaction Processing","category":"SOPs","tags":["rezen","flex","zillow","transactions","referral","w9"],"snippet":"\n Summary\n\nHow to handle Zillow Flex closings in ReZen, including the referral participant setup, W9/payment form merge, and what happens when a nonFlex agent closes a Flexoriginated lead.\n\n Standard ","titleLc":"rezen flex transaction processing","tagsLc":["rezen","flex","zillow","transactions","referral","w9"],"snippetLc":"\n summary\n\nhow to handle zillow flex closings in rezen, including the referral participant setup, w9/payment form merge, and what happens when a nonflex agent closes a flexoriginated lead.\n\n standard "},{"slug":"showcase-lead-routing","title":"Showcase Page Lead Routing","category":"SOPs","tags":["leads","routing","showcase","spark","follow-up-boss","speed-to-lead","lead-pond"],"snippet":"\n Summary\n\nLeads captured off sparkshowcasebuilder landing pages follow a strict 15/15/30 timeboxed routing rule. Listing agent gets first shot for 15 minutes; team gets 15 minutes after; anything not","titleLc":"showcase page lead routing","tagsLc":["leads","routing","showcase","spark","follow-up-boss","speed-to-lead","lead-pond"],"snippetLc":"\n summary\n\nleads captured off sparkshowcasebuilder landing pages follow a strict 15/15/30 timeboxed routing rule. listing agent gets first shot for 15 minutes; team gets 15 minutes after; anything not"},{"slug":"sign-call-infrastructure","title":"Sign Call Infrastructure","category":"SOPs","tags":["twilio","sign-call","ivr","phone","robocall"],"snippet":"\n Summary\n\nTwilio IVR system installed on sign call and office lines to eliminate robocall spam. \"Press 1 to talk to an agent\" prompt filters out 99% of automated callers.\n\n How It Works\n\nA Twiliopowe","titleLc":"sign call infrastructure","tagsLc":["twilio","sign-call","ivr","phone","robocall"],"snippetLc":"\n summary\n\ntwilio ivr system installed on sign call and office lines to eliminate robocall spam. \"press 1 to talk to an agent\" prompt filters out 99% of automated callers.\n\n how it works\n\na twiliopowe"},{"slug":"split-fee-memo","title":"Splits & Fees Memo (v1.0) — Universal Comp Structure","category":"SOPs","tags":["splits","fees","compensation","opcity","realtor-com","zillow","real-broker","mentorship","pod-team","recruiting"],"snippet":"\n Summary\n\nCodified universal split/fee structure released 20260506 in directfromfred. v1.0 reference document — Fred will tag any agent into the memo post for split/fee questions covered there. Relea","titleLc":"splits & fees memo (v1.0) — universal comp structure","tagsLc":["splits","fees","compensation","opcity","realtor-com","zillow","real-broker","mentorship","pod-team","recruiting"],"snippetLc":"\n summary\n\ncodified universal split/fee structure released 20260506 in directfromfred. v1.0 reference document — fred will tag any agent into the memo post for split/fee questions covered there. relea"},{"slug":"zhl-lender-courtesy-protocol","title":"ZHL Lender Courtesy Protocol","category":"SOPs","tags":["zhl","zillow-home-loans","fub","lender","courtesy","communication","sop"],"snippet":"\n Summary\n\nWhen a client pivots from a ZHL preapproval to a different lender, the Artemis agent MUST update FUB and notify the ZHL LO with the reason. Failing to close that loop is what's driving the ","titleLc":"zhl lender courtesy protocol","tagsLc":["zhl","zillow-home-loans","fub","lender","courtesy","communication","sop"],"snippetLc":"\n summary\n\nwhen a client pivots from a zhl preapproval to a different lender, the artemis agent must update fub and notify the zhl lo with the reason. failing to close that loop is what's driving the "},{"slug":"zhl-transfer-strategy","title":"ZHL Transfer Strategy","category":"SOPs","tags":["zhl","zillow-home-loans","lender","rebuttal","objection-handling"],"snippet":"\n Summary\n\nZHL (Zillow Home Loans) transfer rate is the single biggest lever for lead allocation in 2026. Teams sending 3+ ZHL approvals receive the highest lead allocations  even with lower conversio","titleLc":"zhl transfer strategy","tagsLc":["zhl","zillow-home-loans","lender","rebuttal","objection-handling"],"snippetLc":"\n summary\n\nzhl (zillow home loans) transfer rate is the single biggest lever for lead allocation in 2026. teams sending 3+ zhl approvals receive the highest lead allocations  even with lower conversio"},{"slug":"zillow-flex-program","title":"Zillow Flex Program — How It Works & Rural Strategy","category":"SOPs","tags":["zillow","flex","leads","rural","effingham","centralia","performance","zhl","leaderboard","premier-agent","seller-leads"],"snippet":"\n Summary\n\nZillow Flex (now called Zillow Preferred) is the team's primary lead program. Zillow takes a backend split instead of upfront spend. Fred absorbs the Zillow cut to maintain 50/50 agent spli","titleLc":"zillow flex program — how it works & rural strategy","tagsLc":["zillow","flex","leads","rural","effingham","centralia","performance","zhl","leaderboard","premier-agent","seller-leads"],"snippetLc":"\n summary\n\nzillow flex (now called zillow preferred) is the team's primary lead program. zillow takes a backend split instead of upfront spend. fred absorbs the zillow cut to maintain 50/50 agent spli"},{"slug":"zillow-preferred-performance-standards","title":"Zillow Preferred Performance Standards","category":"SOPs","tags":["zillow","performance","metrics","alm","zhl"],"snippet":"\n Summary\n\nZillow Preferred (formerly Flex) uses 4 core performance standards to determine program eligibility. Failing any one metric results in removal from lead rotation for the following quarter. ","titleLc":"zillow preferred performance standards","tagsLc":["zillow","performance","metrics","alm","zhl"],"snippetLc":"\n summary\n\nzillow preferred (formerly flex) uses 4 core performance standards to determine program eligibility. failing any one metric results in removal from lead rotation for the following quarter. "},{"slug":"zillow-pro-sphere-lock","title":"Zillow Pro — Sphere of Influence Lock-In","category":"SOPs","tags":["zillow","zillow-pro","sphere","follow-up-boss","retention","my-agent","seneca","no-surveillance"],"snippet":"\n Summary\n\nZillow Pro permanently locks a contact to the agent on Zillow via My Agent status. Once connected, the contact never sees another agent, never gets treated as a lead, and every Zillow actio","titleLc":"zillow pro — sphere of influence lock-in","tagsLc":["zillow","zillow-pro","sphere","follow-up-boss","retention","my-agent","seneca","no-surveillance"],"snippetLc":"\n summary\n\nzillow pro permanently locks a contact to the agent on zillow via my agent status. once connected, the contact never sees another agent, never gets treated as a lead, and every zillow actio"},{"slug":"roster","title":"Artemis Team Roster","category":"Team","tags":["roster","agents","contacts","directory","team"],"snippet":"\n Summary\n\nLiving directory of every person on the Artemis Team. One row per agent. Contact info, MLS IDs across every MLS they operate in, FUB registration, and Hermes (social posting) registration s","titleLc":"artemis team roster","tagsLc":["roster","agents","contacts","directory","team"],"snippetLc":"\n summary\n\nliving directory of every person on the artemis team. one row per agent. contact info, mls ids across every mls they operate in, fub registration, and hermes (social posting) registration s"}]