Summary
Stop copy/pasting Zillow links into emails to send buyers listings. The team-recommended method is to curate inside the MLS (Matrix) and push listings to the buyer in Concierge mode — agent-approved, branded, and tracked through a single client portal instead of a pile of one-off links.
The Problem
Hand-assembling a buyer's listing list by pasting Zillow URLs into an email is clunky and overwhelming, and it hands the relationship to Zillow's portal instead of keeping the buyer in the agent's branded experience. Surfaced by Bradley Whitener in #ask-artemis (2026-06-06).
The Method — Matrix Concierge Mode
Recommended by Andrew Meirink: set the buyer up on a saved search in Matrix (MARIS's MLS platform) and use Concierge mode rather than dumping links.
- Concierge mode = new matches queue up for the agent to review and approve before anything reaches the client (vs. Direct/Auto-email, which sends matches automatically with no agent gate). The agent stays the curator.
- Approved listings land in the buyer's Matrix client portal, where they can favorite, reject, and comment — and the agent sees that activity.
- Keeps the buyer inside an agent-branded MLS experience instead of Zillow, and replaces the manual copy/paste loop with one persistent, organized list.
When to Use
- A buyer wants a tailored set of listings, not a firehose.
- You're tempted to paste a batch of Zillow/portal links into an email — use this instead.
- Early buyer relationship where you want to control quality and watch engagement signals.
Status
Emerging field tactic from a single peer recommendation — not yet ratified as team SOP. Captured for compounding; update if Fred/leadership formalizes a standard or a better tool emerges.
Related
- vip-buyer-program — buyer experience and response framework; curated listings feed the VIP touch
- athena-buyer-intelligence — per-agent branded buyer portal; complements MLS-side curation
- maris-data-operations — Matrix/MARIS is the underlying MLS data layer