Summary
How to handle Zillow Flex closings in ReZen, including the referral participant setup, W9/payment form merge, and what happens when a non-Flex agent closes a Flex-originated lead.
Standard Flex Closing
- Add Zillow as a referral participant in ReZen under "Other Participants."
- Set the referral percentage. Typically 25% on smaller deals (Zillow's cut varies by deal size).
- Merge the payment form and Zillow W9 into one PDF document for upload. Use Adobe, Claude, or any PDF merge tool. This helps the audit team tie documents together.
- Upload the merged document to the ReZen transaction.
- Fred or his assistant adjusts the split manually to maintain 50/50 for the agent.
When a Non-Flex Agent Closes a Flex Lead
This happens when a Flex agent (e.g., Curtis) hands a lead to a non-enrolled agent (e.g., Chad):
- The lead must be transferred to the Flex agent first in Premier Agent. This lets Fred update the transaction details in Zillow's system.
- The non-enrolled agent can't get Flex credit. The closing counts for the referring Flex agent.
- In ReZen: Add Zillow as a referral participant with the correct percentage. The rest is the same.
- Lesson learned: Agents receiving leads should always ask if it's a Flex lead. Knowing upfront prevents surprises at closing.
If You Forget the Referral
Not the end of the world. Zillow's audit team catches missed referrals and sends Fred a bill. He pays it and reconciles with the agent. But it's cleaner to get it right the first time.
W9 Merge Issues
- Jake created instructions for the merge process (shared via Google Doc link in Slack).
- The merge step trips people up — the tool matters less than the output. Adobe, Claude's PDF tools, or any free merge tool works.
- Key gotcha: Make sure you have the current year's W9 in the correct language. An agent once merged a 2024 Spanish-language W9 by accident.
Related
- zillow-flex-program — Context for why these transactions have a referral component
- flex-cap-absorption — Performance incentive that affects split calculations