⚙ Operations

Orion — Seller & Buyer Intelligence Engine

1 source Updated Thu Apr 16 2026 19:00:00 GMT-0500 (Central Daylight Time) Internal
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Summary

Orion is the team's custom PropStream replacement — a targeted marketing engine that identifies likely sellers and buyers by county, applies custom filters (absentee owners, long holds, estate transfers, acreage), grades response likelihood, and outputs either a Wise Pelican-ready mailing list or a Lob API postcard campaign. Launched with farmland first (Mitch Cain / Real Legacy Land and Auction); residential + multi-family variants planned. Key differentiator: A+/A/B/B-/C audience grading that filters noise before spend. Live at orion.stoicagent.com.

Core Workflow

  1. Pick county (e.g., St. Clair)
  2. Pick signal feed (most likely sellers, most likely buyers, entire county)
  3. Apply filters (acreage thresholds, absentee owners, long holds, estate transfers)
  4. Pick data sources (PTAX + ATTOM is the default stack)
  5. Grade audiences (A+/A/B/B-/C — keep the top tiers, cut the noise)
  6. Preview count (dedupes, removes dead addresses)
  7. Generate output — mailing list OR postcard campaign

Outputs

Wise Pelican Mailing List

Pre-formatted for Wise Pelican import. No manual cleanup required.

Lob API Postcard Campaign

When Wise Pelican credits are exhausted, Orion can build AND send postcards through Lob. The campaign button is designed to evolve from "Download" to "Start My Campaign" — one click sends the physical mail.

Auction Postcard Builder

Feed an auction landing page URL to Orion → Orion builds a branded postcard with property details, QR code to the auction, and lead capture on the back. Pulls features, imagery, and soil data from the landing page source. Supports the Real Legacy Land and Auction marketing flow for Mitch Cain and Chad Ackley.

Audience Grading

Likelihood is scored across multiple dimensions of owner behavior and property characteristics. A+ and A tiers produce the highest response rates and are the default recommendation. Drop B, B-, and C tiers from mail runs to preserve budget for responders.

Automation Vision

The infrastructure is in place for MLS-triggered campaigns:

  • MLS closes a listing
  • Claude picks up the trigger
  • Orion loads the closed property
  • Rule set fires: "Target 100 homes in the area with a 'We Just Sold Your Home' postcard"
  • Send cost threshold (e.g., $100) triggers a Slack alert to Fred before spend

This converts every closing into a neighborhood farming event with zero manual effort.

Expansion Path

  • Phase 1 (current): Farmland / auction / land-heavy — partnered with Mitch Cain
  • Phase 2 (planned): Residential — PropStream replacement for every agent
  • Phase 3 (planned): Investor and multi-family — absentee owner targeting, rental pattern filters

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