Marketing Stack Migration
Current Stack
| Tool | Monthly Cost | Function |
|---|---|---|
| Curaytor | $1,800 | Email marketing, landing pages, social ads |
| Sked | — | Social media scheduling |
| kvCORE | — | CRM, IDX website, lead routing |
| Mailchimp | — | Email lists (secondary) |
| PropStream | — | Property data, skip tracing |
Total estimated redundant spend: $2,300/mo across overlapping tools.
Target Architecture
n8n Cloud as the central orchestration layer, with Claude API for content generation and Meta MCP for ad placement. This replaces Curaytor's core functions at a fraction of the cost while adding automation capabilities Curaytor cannot provide.
5 Core Workflows to Automate
1. New Listing → Full Campaign
Trigger: listing goes active in MLS. Automated output: branded social graphics, email blast, landing page, Facebook/Instagram ad set. Currently requires 3-4 hours of manual work per listing.
2. Lead Capture → CRM Routing
Trigger: new lead from any source (Zillow, Realtor.com, website, social). Automated output: lead scored, routed to appropriate agent based on tier and capacity, initial drip sequence triggered.
3. Mass Page Posting
Trigger: scheduled or on-demand. Automated output: listing content distributed across all active social channels with platform-specific formatting.
4. Graphic → Branded Post
Trigger: raw photo or design asset uploaded. Automated output: branded with Artemis template (Telegraf + Inter fonts, Cobalt/Coral/Seaglass palette), sized for each platform, queued for posting.
5. Weekly Ad Intel Brief
Trigger: weekly cron. Automated output: Meta ad performance summary, spend vs. lead cost analysis, recommendations for budget reallocation.
Recurring Automated Processes
- Agent rankings: weekly performance report generation and distribution
- Coaching call processing: transcription, action item extraction, follow-up scheduling
- Guide building: automated buyer/seller guide generation from templates
Migration Impact
| Metric | Before | After |
|---|---|---|
| Monthly tool spend | $2,300+ | ~$200 (n8n + Claude API) |
| Manual labor hours/mo | 23+ | <5 |
| Listing launch time | 3-4 hours | <30 minutes |
| Campaign consistency | Variable | Templated, brand-locked |
The savings and efficiency gains directly support seven-levers-strategy Lever 5 (scale to 500+ txns) by removing the marketing bottleneck that currently limits listing throughput. See also listing-marketing-engine for the technical implementation.
Build Status (2026-04-17)
About half the migration stack is in production as of mid-April 2026. Fred built the visible stack in ~one month using Claude, and there are roughly 2x more tools built behind the scenes that haven't been shown to the team yet.
| Tool | Replaces | Status |
|---|---|---|
| spark-showcase-builder | Curaytor landing pages + "text Fred" workflow | Live |
| lyra-link-intelligence | Geniuslink + generic URL shorteners | Live |
| delphi-closing-calculator | Paid closing-cost calculator Jake found | Live |
| orion-seller-buyer-intelligence | PropStream (farmland first) | Live for land; residential planned |
| iris-tool-suite | Cloud CMA, Lofty CMA builder | Agent beta |
| hermes-social-command | Sked Social + Listing Leads Social Shareables | ~50-60% built |
| athena-buyer-intelligence | — (net new buyer tool) | Pre-production beta |
| olympus-operations-wiki | Tribal knowledge / scattered Slack | Live |
| Mercury (email composer) | Curaytor email + Listing Leads Email Campaigns | Phase 1 code-complete 2026-04-23; canary 2026-05-12 |
| Quiver (postcard automation) | Listing Leads Direct Mail | Pre-build (blocked on ATTOM contract) |
| Aegis (per-agent profile) | Listing Leads AI Pro | Module 1 deployed; 2-5 + Shell drafted |
| Facebook MCP Ads | Curaytor paid boost | Planned |
Pipeline Architecture
The live tools chain together:
Spark (landing page)
↓
Lyra (short URL + pixel injection)
↓
Hermes (organic distribution to all agent pages, per-agent caption)
↓
Facebook MCP Ads (planned — paid boost behind correct agent accounts)
Downstream tools for the buyer and seller side:
Athena (buyer portal) ←→ Delphi (closing costs) ←→ Iris (CMA + valuation)
↑
Orion (farmland / seller lead intel)
Every tool writes to and reads from olympus-operations-wiki for shared context.
Listing Leads Sunset (April 2026)
A separate vendor — Listing Leads (LL) — is being sunset in stages now that Seneca's corpus has absorbed its content library. Each new tool that ships removes a category of LL value and triggers a tier downgrade or full cancellation. Critical near-term decision: do NOT upgrade to LL AI Pro before its May 1, 2026 paywall transition — Aegis is the planned replacement.
Full schedule, sunset triggers per tool, and auto-pull continuity plan at listing-leads-sunset-plan.