Marketing Stack Migration
Current Stack
| Tool | Monthly Cost | Function |
|---|---|---|
| Curaytor | $1,800 | Email marketing, landing pages, social ads |
| Sked | — | Social media scheduling |
| kvCORE | — | CRM, IDX website, lead routing |
| Mailchimp | — | Email lists (secondary) |
| PropStream | — | Property data, skip tracing |
Total estimated redundant spend: $2,300/mo across overlapping tools.
Target Architecture
n8n Cloud as the central orchestration layer, with Claude API for content generation and Meta MCP for ad placement. This replaces Curaytor's core functions at a fraction of the cost while adding automation capabilities Curaytor cannot provide.
5 Core Workflows to Automate
1. New Listing → Full Campaign
Trigger: listing goes active in MLS. Automated output: branded social graphics, email blast, landing page, Facebook/Instagram ad set. Currently requires 3-4 hours of manual work per listing.
2. Lead Capture → CRM Routing
Trigger: new lead from any source (Zillow, Realtor.com, website, social). Automated output: lead scored, routed to appropriate agent based on tier and capacity, initial drip sequence triggered.
3. Mass Page Posting
Trigger: scheduled or on-demand. Automated output: listing content distributed across all active social channels with platform-specific formatting.
4. Graphic → Branded Post
Trigger: raw photo or design asset uploaded. Automated output: branded with Artemis template (Telegraf + Inter fonts, Cobalt/Coral/Seaglass palette), sized for each platform, queued for posting.
5. Weekly Ad Intel Brief
Trigger: weekly cron. Automated output: Meta ad performance summary, spend vs. lead cost analysis, recommendations for budget reallocation.
Recurring Automated Processes
- Agent rankings: weekly performance report generation and distribution
- Coaching call processing: transcription, action item extraction, follow-up scheduling
- Guide building: automated buyer/seller guide generation from templates
Migration Impact
| Metric | Before | After |
|---|---|---|
| Monthly tool spend | $2,300+ | ~$200 (n8n + Claude API) |
| Manual labor hours/mo | 23+ | <5 |
| Listing launch time | 3-4 hours | <30 minutes |
| Campaign consistency | Variable | Templated, brand-locked |
The savings and efficiency gains directly support seven-levers-strategy Lever 5 (scale to 500+ txns) by removing the marketing bottleneck that currently limits listing throughput. See also listing-marketing-engine for the technical implementation.