Summary
Spark is the entry point for the entire listing marketing pipeline. Agent drops a Zillow Showcase MediaExperts link into Spark, enters a few metadata fields, and Spark builds a branded Artemis landing page in 2-3 minutes. The listing agent is hyper-featured on the page, leads route into Follow Up Boss, and a LyraLink short URL is auto-generated. Live at spark.stoicagent.com. Replaces the old workflow of texting or emailing Fred for listing marketing.
Inputs
| Field | Required | Notes |
|---|---|---|
| MediaExperts link | Preferred | Pulled from mediaexperts.com portal — the photographer's upload destination |
| MLS status | Yes | Coming Soon / Active / Pending / etc. |
| MLS flag | Yes | Checkbox — enables MLS photo fallback if no Showcase link |
| Listing agent name | Yes | Does not have to be the person triggering the build |
Photo source priority: Showcase (default, best quality) > MLS fallback (toggle). Every listing should be on Zillow Showcase — it's included with every listing and dramatically improves the landing page output.
Outputs
- Branded Netlify landing page (hyper-featured listing agent)
- Lead capture hooks (guides, showing requests) routed to Follow Up Boss
- LyraLink short URL auto-generated with Meta pixel injection
- Slack notification to Fred on successful build (agent Slack link coming)
Build Time
2-3 minutes from trigger to live URL.
Lead Routing
Leads from Spark-built pages follow the showcase-lead-routing protocol — 15 minutes to listing agent, then 15 minutes to the team, then to the lead pond. See that page for the full rule set.
Pipeline Position
Spark is one layer of a three-tool chain:
- Spark builds the landing page
- Lyra wraps the URL with pixel + tracking (auto-generated)
- Hermes distributes organic posts across all agent pages with personalized captions
Future state: Spark build will auto-trigger Hermes distribution without manual intervention, and Facebook MCP Ads will boost organics behind the correct agent ad accounts.
Why This Exists
Old workflow: agents texted or emailed Fred for marketing, Fred manually built it, bottleneck. Spark removes Fred from the critical path. The team is meant to self-serve.
Related
- lyra-link-intelligence — Auto-generated short URL with pixel injection
- hermes-social-command — Organic distribution that consumes Spark output
- showcase-lead-routing — What happens to leads that come off Spark pages
- listing-marketing-engine — Full marketing SOP Spark feeds into
- marketing-stack-migration — Spark is the replacement for Curaytor landing pages