Summary
This page synthesizes the current state of Artemis Team operations across all wiki categories — SOPs, operational decisions, sales tactics, coaching themes, and market intel. Start here for a high-level picture.
Current State
The Artemis team runs two major lead programs — Zillow Flex and Market VIP/OpCity — both structured as loss leaders where Fred absorbs referral costs to maintain 50/50 agent splits. The rural Effingham Flex charter has near-zero competition, and the Market VIP balance-zip strategy turns what other teams consider undesirable territory into an asset.
Agent compensation is being tied to performance through cap absorption incentives — 6+ months of Flex high performance erases the $6K Real Broker cap. The team is approaching $100M volume, which triggers super team status and further cap reductions.
Zillow Pro is a newer initiative (2 months old as of Feb 2025) aimed at permanently locking the team's sphere of influence to Zillow — preventing competitor poaching and enabling predictive buyer algorithms. Team goal: 1,000 signups.
Active SOPs
- zillow-flex-program — Back-end split lead program, quality-over-quantity approach, rural charter
- market-vip-opcity — Realtor.com lead program, balance-zip strategy, network referral income
- zillow-pro-sphere-lock — Permanent contact lock-in, enrollment pitch, predictive algorithm
- rezen-flex-transaction-processing — How to process Flex closings in ReZen
Recent Operational Decisions
- flex-cap-absorption — Performance-based cap elimination for Flex high performers
Sales Playbook Highlights
- minimum-fee-of-service — $4K flat fee tactic for low-price leads, positioning as premium buyer's agent
Coaching Focus Areas
Rural agents (Chad, Mitch, Joey, Curtis) are the primary coaching focus for lead program adoption. Key themes: quality over quantity on Flex, OpCity app maintenance, Zillow Pro enrollment of sphere contacts, and minimum fee positioning for small transactions.
Market Conditions
No dedicated market intel pages yet. From coaching call context: rural Metro East has almost no Flex competition. The team is actively taking market share from traditional agents (Century 21, Equity) who rely on referral-only business models and are "extremely vulnerable" to programmatic lead capture.
Related
All wiki pages link back to this overview via their Related sections.