Summary
This page synthesizes the current state of Artemis Team operations across all wiki categories — SOPs, operational decisions, sales tactics, coaching themes, market intel, and the proprietary tool stack. Start here for a high-level picture.
Current State
The Artemis Team (28 agents, 12 FT producing, ~381 txns annualized, $100M+ volume) is executing a 7-lever 18-month strategy targeting $2.8M-$3.2M team valuation. Fred does not personally produce — he runs strategy, coaching, marketing, operations, and now a custom-built software stack exclusively.
Two major lead programs run as loss leaders: Zillow Preferred and Market VIP/OpCity. Fred absorbs referral costs on both to maintain 50/50 agent splits. Zillow Pro is the sphere-lock initiative — critically underused, 849 qualified opportunities vs. 24 actual connections as of April 2026.
Proprietary Tool Stack (2026-04-17)
Fred built most of this stack in ~one month using Claude. About half is in production; the rest is in beta or pre-production. Every tool replaces a paid third-party service.
Listing Marketing Pipeline
- spark-showcase-builder (live) — Entry point. MediaExperts link → branded landing page in 2-3 min.
- lyra-link-intelligence (live) — Auto-wrapped short URLs with Meta/Google/TikTok pixel injection. Geniuslink replacement.
- hermes-social-command (~50-60% built) — Per-agent personalized social distribution. Sked replacement.
- Facebook MCP Ads (planned) — Paid boost behind correct agent ad accounts.
See listing-marketing-engine for the full marketing SOP this pipeline sits inside.
Buyer & Seller Intelligence
- athena-buyer-intelligence (pre-prod beta) — Per-agent branded buyer portal: offer grader, Argus pre-inspection risk, market competition, AI narrative, resource library.
- delphi-closing-calculator (live) — Seller net sheet, buyer closing estimate, cost-of-holding pitch. Uses ATTOM for tax proration.
- iris-tool-suite (agent beta) — One-click CMA with LENS (photo condition scoring) + ARGUS (8-dimension risk). Targeting 10% field-appraisal accuracy.
- orion-seller-buyer-intelligence (live for land) — PropStream replacement with A+/A/B tier audience grading, Wise Pelican + Lob API outputs, auction postcard builder.
Team Operating System
- olympus-operations-wiki (live) — Claude-accessible knowledge base. Cross-project brain.
- Seneca (live) — Negotiation coaching bot. Now auto-reads Olympus for current team context.
Economics
| Tool Being Replaced | Cost | Replaced By |
|---|---|---|
| Curaytor | $1,800/mo | Spark + Lyra + Hermes |
| Sked Social | ~$24K/yr across 24 pages | Hermes |
| Cloud CMA / Lofty CMA | Monthly subscription | Iris |
| PropStream | Monthly subscription | Orion |
| Geniuslink | Paid tier | Lyra |
| Generic closing calculator | Paid subscription | Delphi |
Target: ~$2,300/mo + 23 labor hours/mo savings. See marketing-stack-migration for the full migration tracker.
Active SOPs
- zillow-flex-program — Back-end split lead program, leaderboard routing, quality-over-quantity
- market-vip-opcity — Realtor.com program, balance-zip strategy, 35% splits, ZHL requirement
- zillow-pro-sphere-lock — Permanent sphere contact lock-in — critically underused
- listing-marketing-engine — Chris Kelly + Mitch Cain formulas, spend tiers, 6-phase lifecycle
- showcase-lead-routing — 15/15/30 rule for Spark-page leads
- maris-data-operations — 130K+ closed sales dataset, comp engine
- flex-agent-onboarding, rezen-flex-transaction-processing, sign-call-infrastructure, one-real-title, zillow-preferred-performance-standards, zhl-transfer-strategy, listing-marketing-router
Sales Playbook Highlights
- vip-buyer-program — Kitchen sink template, elevate-fast doctrine. athena-buyer-intelligence is the tool layer.
- alm-appointment-framework — Appointment, Location, Motivation. 3x conversion multiplier.
- price-reduction-script — 4-step seller script. delphi-closing-calculator cost-of-holding pairs with motivation reconnect step.
- content-hooks-playbook, social-media-to-sales-bridge, lender-pivot-framework, minimum-fee-of-service, anniversary-equity-text, case-study-model
Coaching Focus Areas
- identity-first-coaching — Thermostat Model, Gatekeeper framework
- speed-to-lead-protocol — 3-phase Active Pursuit, anomaly detection
- laser-coaching-framework — 9-step facilitation formula
- seneca-adoption — AI negotiation coach; Olympus-integrated
- beta-testing-expectations — New: engagement rules for the beta tool stack
Market Intel
- zillow-preferred-conversion-funnel — March 2026 funnel data, pickup crisis, Edwardsville share problem
- competitor-vulnerability-analysis — Beacon AI, Highnote, Auction Software, Redfin/Rocket, Homes.com, Veterans United, Compass
Team Snapshot
- team-composition-snapshot — 28 agents, GCI concentration (top 3 = 48.3%), tier classification
- flex-cap-absorption — 6+ months HP → Fred absorbs $6K cap
- flex-territory-expansion — Chicago MSA awarded, Barnak + Lopez
Related
All wiki pages link back to this overview via their Related sections.